on january 16th 2017, the century-old haute couture brand curiel opened its flagship store of mainland china in shanghai citic plaza. after shanghai citic flagship boutique’s opening, china mainland has embraced the following boutiques: beijing parkview green boutique on august 15th, shenzhen yitian holiday plaza boutique on september 15th, shanghai ongoing department store boutique on september 23rd, jinan inzone boutique on october 10th, and xi'an zhongda international plaza boutique on october 15th. all the boutiques, bright and brilliant, attractive and charming, are showing grace and elegance of curiel.

(curiel beijing parkview green boutique)

over the past 120 years, the outstanding ladies inherited and enriched the spirits and characters which have been passed through generations of curiel family. the 120 years’ history has witnessed constant and drastic changes in the fashion industry, but curiel has always been strong, beautiful, confident, and independent. curiel’s classic little black dress line displayed in each boutique, as well as the photos on the wall of la scala celebrities wearing curiel couture, are silent tellers of its glory in the past century.

(curiel jinan inzone boutique)

(curiel shanghai ongoing department store boutique)

(curiel shenzhen yitian holiday plaza boutique)

(curiel xi'an zhongda international plaza boutique)